![]() Reset targeted marketing strategy - With the goal of generating an additional visit per member per month, Thorntons is developing specific campaigns geared at targeting members by day part and encouraging extra purchases, such as breakfast foods or milk.Ĭategory Management - With its strong customer segmentation and data analytics capabilities, Refreshing Rewards is helping both Thorntons and its CPG vendors shift spend away from mass marketing to targeted promotions. As a result, it can measure the success of each promotion, gain visibility into customer demand for future promotional offers, and ensure product availability across the chain. Incremental visits - Refreshing Rewards is generating one extra visit per member per month, which adds substantial dollars to its bottom line. With results far in excess of original expectations, Thorntons increased its goal of the number of registered customers it will acquire by the end of first quarter 2015 by 30%. Successful enrollment - At the end of 2014, Thorntons had already exceeded its year-two goal of registered users. To date, Thorntons Refreshing Rewards has achieved the following milestones: Despite the success, Thorntons believes there's an opportunity to increase the loyalty penetration rate. Since Thorntons rolled out the Refreshing Rewards program to all 180 of its stores, the percentage of transactions using a loyalty card is significant. ![]() ![]() Thorntons can then deliver varying levels of rewards based on guest visit, spending, and purchase behavior. For gas-only customers, the goal is to compel a visit to the C-store for frequent C-store users, the program leverages each customer's transaction history to drive incremental visits. Since the program was launched in September 2014, Thorntons Refreshing Rewards program managers have been successfully using targeted promotions to get members to visit more frequently and are leveraging program data for category management.īuilt with the Paytronix Rules and Wallets engine as its foundation, Thorntons Refreshing Rewards program segments registered customers by how often they visit the C-store or buy gas. ![]() NEWTON, MA-(Marketwired - Jan 26, 2015) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that gasoline and convenience-store chain Thorntons Inc., has met and exceeded its goal of registered customers and now expects one million customers to register with its Paytronix-powered Refreshing Rewards program by the end of Q1 2015. ![]()
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